The Foundworks · Business
Cruxlab
Plain-English reviews for people selling online.
Written reviews of your landing pages, headlines, email campaigns and pitch decks — read the way a sceptical buyer would, with the single biggest fix first and the rest in the order to make them. Clear, specific, no jargon.
How it works
Order, send, and get it in writing
Pick a tier and order
Choose the review that fits and pay through secure Stripe checkout. We never see or store your card details.
Send us the material
Reply to your receipt with the link, copy or deck you want reviewed, plus a note on who you're selling to.
Get your written review
A clear report lands within the tier's turnaround: what's costing you the sale, and the fixes in the order to make them.
Services & pricing
Five reviews. Fifteen ways in. From £15.
Every tier is a fixed price with a clear turnaround. Order below — checkout is live.
Site Checker
A clear written report on one landing page, sales page or service page. We read it the way a sceptical buyer would, then tell you what's costing you the sale, what to fix first, and the order to make every change.
Quick Read
Within 2 days
£15
- The single biggest miss on the page
- The first thing a sceptical buyer flags
- One concrete fix to try this week
Full Review
Within 2 days
£45
- A comprehensive written report
- What works, where trust leaks, why visitors leave
- A clear list of fixes in the order to make them
- Tested hypotheses for what to try next
Review and Rewrite
Within 3 days
£125
- The full review
- A rewrite of the weakest section, ready to paste in
- One follow-up review within a week
Headline Pack
Rewritten headlines for one page. Each written for a specific kind of buyer, with a clear note on why it works and which one to test first.
Quick Pack
Within 24 hours
£15
- 3 rewritten headlines
- One buyer angle
- Brief reasoning on each
Full Pack
Within 24 hours
£25
- 5 rewritten headlines
- One per buyer type
- Full reasoning on each
- A recommendation on which to test first
Pack and Rewrite
Within 48 hours
£45
- The full pack
- A rewrite of your opening paragraph
- Ready to paste in
Email Campaign Review
A welcome campaign, a recovery flow or a cold outreach sequence read end to end. We tell you what loses a sceptical buyer between subject line and click, and what to fix first.
Quick Review
Within 2 days
£45
- The biggest miss across one short sequence
- One fix per message
- Subject line audit on each
Full Review
Within 2 days
£85
- End-to-end review of one campaign
- Subject lines, opens, the body, the CTA
- The throughline across the sequence
- A clear list of fixes in order
Review and Rewrite
Within 3 days
£145
- Full review
- A rewrite of the weakest subject line
- A rewrite of the weakest call to action
Pitch Deck Review
A fundraising or sales deck read slide by slide. We tell you where the story breaks, which slide is doing the wrong job, and what to cut first.
Quick Review
Within 3 days
£75
- Slide-by-slide notes
- What works and what doesn't on each
- The single weakest slide named
Full Review
Within 3 days
£125
- Slide-by-slide notes
- The story arc analysed
- Where the deck loses the room
- The cuts you should make first
Review and Rewrite
Within 4 days
£195
- Full review
- A rewrite of the three slides costing you the most
- Ready-to-paste copy
The Full Crux
All four reviews in one package. We read your site, your headlines, your email campaign and your pitch deck, then send the throughline that ties every fix together — the complete edit on how you sell.
Standard
Within 5 days
£115
- Quick tier of all four reviews
- Each one delivered together
- Saves £35 against ordering separately
Full
Within 7 days
£225
- Full tier of all four reviews
- The throughline that ties every fix together
- One ordered list across every surface
- Saves £55
Plus
Within 10 days
£395
- Plus tier of all four reviews
- All rewrites included
- The complete edit
- Saves £115
How ordering works
Click the order button on the tier you want and you'll be taken to a secure Stripe checkout to pay — we never see or store your card details. After payment, send the link, copy or deck you want reviewed, plus any buyer notes, to hello@cruxlab.xyz (or simply reply to your Stripe receipt). The clock starts once we have your brief, and we confirm the delivery date within one business day.
Not sure which tier fits? Email hello@cruxlab.xyz before you order and we'll help you choose.